Philip De Lancie  PD icon  Campaign and Advocacy Writing
 
What does it take to open minds, change opinions, or inspire action?
 
The right words make all the difference. Drawing on over 25 years of professional writing, including 15 years in marketing communications, I'll refine your core message, research supporting evidence, and capture key points in concise, compelling language. The result? Campaign materials — from spots and mailers to websites and position papers — that engage and persuade your target audience. 		  Samples:
•  Mailers
•  Issue ads
•  Candidate spots
•  Ad scripts
 
philip@delancie.net     •     510.524.3524     •     www.delancie.net  
 
 
 
Mailers
 
Issue mailer, 6- by 11-inch card (demo):
 
Sky's the limit - front   Sky's the limit - back
 
Health insurance: "The Sky's the Limit"
 
Promotes a ballot proposition giving California's
Insurance Commissioner authority to regulate rates.
 
 
 
Issue Ads
 
30-second spots (demo storyboards):
 
Doctor with child   Doctor with child   Caregiver with girl
 
Energy: "The True Cost"   Health care: "Defend Our Care"   Immigration: "Trust"
 
Looks at Big Coal's true impact and backs candidates who support a cleaner energy future.   Highlights Americans who benefit from the ACA and backs candidates who stand up for affordable care.   Showcases the contributions of immigrants and backs comprehensive immigration reform.
 
 
 
Candidate spots
 
       
Campaign: 2014 CA-10 Congressional Race,
Michael Eggman (D) vs. Rep. Jeff Denham (R) 		District map
 
Note: These spots were created solely to demonstrate script writing for political ads. They were produced with no budget for voice talent, music, post production, or licensing of images, and were written without consultation with any campaign or other organization.
 
play indicator Play the spots... To play an individual spot, see the list below.
 
 
Individual spots (demo animatics):
 
play indicator "Who Represents Us?"  (:29)
Focus: Immigration 		Underscores the disconnect on immigration between Denham and his constituents; highlights affinities between Eggman and the district. Script: pdf
 
play indicator "Shut Down the Games"  (:29)
Focus: Government shutdown 		Shows how Denham prioritizes loyalty to Boehner and the Tea Party over working for the interests of his constituents. Script: pdf
 
play indicator "Change Who You Send"  (:59)
Focus: Boehner, Tea Party 		Shows how Denham's support for Boehner and the Tea Party contributes to Washington gridlock and hurts the economy and local business. Script: pdf
 
 
 
Scripts
 
pdf Script: Obama 2008 Spot "Time for Change" — A 60-second spot (not produced) directly tying self-described "maverick" John McCain to the policies of the Bush presidency.
 
pdf Scripts: Kerry 2004 Spots Three 30-second spots (not produced):
•   "We Trusted Them" — What we entrusted to Bush, and what we got in return.
•   "Energy" — Contrasting the Bush and Kerry energy policies.
•   "Social Security" — Contrasting Bush and Kerry on Social Security.
 
pdf Appeal letter: Kerry 2004 "Remember the '90s" — An appeal letter (not produced) recalling the state of the nation when Bush took office and the damage done in his first term.
 
 
 
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•  Visit www.delancie.net to see a wide variety of non-political writing samples. All rights reserved.